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The Agri-Inputs
division of Godrej Agrovet Limited was started in the year 1997. Its
primary objective was to market plant growth promoters developed by the
company's very own in-house R&D Department. There's been no looking back since
then. Today, the division can take credit for creating many unique and
innovative agricultural solutions that cover the entire range of
agricultural crops.
These products,
while improving agricultural productivity and profitability, cause zero -
minimal damage to the environment. The company also provides farmers
with technical advice and services. A technically qualified field force
works with the farmers, conducting method and result demonstrations to
educate them on maximizing farm productivity.
The Agri-inputs division has recently floated
two new retail initiatives: ‘Godrej Aadhaar’, which are retail centres
that provide complete agricultural solutions to farmers in rural and
semi urban markets. And ‘Nature’s Basket’ – specialized outlets for
retailing fresh farm produce in urban markets.
Key Highlights
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