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Godrej Agrovet
has a rich experience of over 3 decades in the business of Animal
Feeds. Starting from humble beginnings of a single feed mill in Mumbai,
it has grown into the largest producer of commercial Animal Feed in
India, with a strong presence in Dairy Feed, Aqua Feed and Poultry Feed
sectors. Its production facilities are spread over 40 locations across
the country. Despite the vast geographical and cultural diversity of
India, Godrej Agrovet has managed to develop quality feeds appreciated
by farmers across the country. This can only be attributed to its strong
grass root level understanding of India.
Godrej Agrovet's success in the livestock sector is based on a single
guiding principle What's good for the consumer is good for the
business. A great example of this philosophy in action is Manthan - a
highly creative and effective demand creation model that guides and
provides customized solutions to help cattle farmers increase milk
output and also market the end produce. Such successful initiatives have
not only benefited the farmers, but have also made Godrej Agrovet the
leader in this business.
Key
Highlights
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No. 1 in cattle feed
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1st to market poultry feed in
crumb form
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1st to market poultry feed in
pellet form
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No. 1 in commercial broiler feed
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State-of-the-art R&D
centre 'ANIC'
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Strong brand equity for
poultry feed brands
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