It is foresight that led the way for Godrej Agrovet in the Indian poultry industry. Godrej Agrovet envisaged that poultry farming would evolve from a backyard business to a consolidated , value added business.

Godrej Agrovet set up Integrated Poultry Business (IPB) in 1999 with a view to organize the chicken processing industry and give it a professional and modern approach. Today, the company covers the whole spectrum of the poultry business. right from breeding, hatching rearing of broilers to processing and marketing of its branded chicken ' Godrej Real Good Chicken '. Integrated Poultry Business has turned out to be one of the key diversifications of Godrej Agrovet. It has the support of world-class infrastructure, professionalism and the relentless pursuit of providing the Indian consumer with superior quality products.

From breeding to retailing

Grandparent Farm : Is located at Bangalore and has an in-house laboratory  that follows global standards for bio-security, sanitation and management practices.

Parent Breeding: Over 20 parent breeding farms in south and west India

Hatchery: Has state-of-the-art facilities, catering to both domestic and international markets.

Contract Farming: Has operations spread over South and West India. working with over 1000 farmers.

Processing Plants: Located in Bangalore Mumbai HACCP and ISO 9001:2000 certifications. All processes here are supervised by trained veterinarians and food technologists.

Godrej Real Good Chicken

In May 1999, Godrej Agrovet introduced the Indian consumer to the concept of processed fresh chicken by launching Godrej Real Good Chicken. A fresh, soft, tasty, healthy and hygienic option to live chicken. Godrej Real Good Chicken has over the years, become a popular household name across various cities in India.

Key Highlights

• First to give the poultry industry in India a professional and modern approach.

• Covers entire spectrum of the poultry business, from farm to plate.

• Has world-class farms and state-of-the-art processing plants

• Launched Godrej Real Good Chicken, the number one brand in India for retailed processed fresh chicken.